People are calling it lots of things at the moment - including social media, social media relations, online PR, social media marketing, social marketing, participation marketing and digital PR.

I call it web participation and started Shed to help brands take part in a human way that genuinely connects with other people on the web. This is quite simply because behind every single computer, mobile, PDA, games console or other device that connects to the web is a human being and the entire web is built around the concept of people taking part in something created together. Brands should be no different.

A full list of services is coming soon (to be honest I’m still trying to work out what to call things and how to make the stuff I do fit in a list/menu format, which more than often doesn’t), but in the meantime please do get in touch and we can work out what you would like to do and how I can help you do it.